The Hugo Boss virtual showroom in the Spatial metaverse. Spatial which has the benefit of being a mobile optimized metaverse, has previously been considered a more corporate environment. The activation was created in collaboration with Web3 agency Exclusible. Grieder is notably former CEO of Tommy Hilfiger. “We will leverage the opportunities this opens for our brand’s storytelling and see it as an additional sales channel within our future omnichannel strategy,” said HUGO BOSS CEO Daniel Grieder in a statement. In an additional gamified element, users completing a quest received a digital version of a BOSS suit shown on the Miami runway that could be worn on Spatial and other platforms using Ready Player Me avators. Visitors could purchase physical versions of the five looks displayed in the space via links to BOSS’ e-commerce. Hugo Boss created an immersive showroom on Metaverse Fashion Week cohost platform, Spatial, dubbing it a digital extension of the recent BOSS fashion show that took place in Miami. Decentraland/Hilfiger Spatial Stepped Up Its Fashion Game With Hugo Boss The Hilfiger space at Metaverse Fashion Week in Decentraland. To set the ball rolling and showcase the possibilities of AI, DRESSX also created two AI Tommy Hilfiger wearables which Decentraland visitors could claim for free. Winners will have their creations produced as an NFT with AR and Decentraland utilities.
Tommy Hilfiger and DRESSX (which created the wearables for the Dundas Metaverse Fashion Week runway with the see now wear now component debuted over Paris Fashion Week ) launched an AI fashion challenge from the latter’s Discord channel whereby would-be AI designers were invited to create looks via written prompts and implement Hilfiger branding. The hottest topic of the moment - not least for that AI generated picture of the Pope in a white Balenciaga puffer jacket going viral and Italy’s ban on ChatGPT which may or my not be related - AI also insinuated itself into Metaverse Fashion Week.
adidas / Decentraland DRESSX X Tommy Hilfiger Artificial Intelligence (AI) Fashion Challenge The adidas Wallrunner jacket wearable outside the brand's Decentraland activation at Metaverse.
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